Leadership & People Strategy Partner
We design leaders, cultures, and people strategies around the
humans
who power your business.
Psychometric assessment, executive coaching, HR consulting, and corporate training — integrated into one system for measurable leadership and organizational change across Lebanon and the MENA region.
ICF-ACC Certified Coach
Assoc. CIPD
Master Certified Assessor
23+ Years HR & OD Experience
Firas Ramadan
Executive Coach · ICF-ACC · HR & OD Strategist · Master Certified Assessor
32+
Years Experience
23+
Years in HR & OD
⚡
Leaders haven't grown at the same pace as the business
Rapid growth exposes leadership gaps that training alone cannot fix.
🎯
Culture goals aren't reflected in daily behavior
Values on the wall don't translate into how leaders actually show up.
📊
Talent decisions lack objective data
Subjective assessments lead to costly hiring, promotion, and succession mistakes.
📉
Training events don't create lasting change
People leave energized but return to the same patterns within weeks.
Who We Partner With
We work with organizations — and the people inside them.
From CEOs and HR Directors seeking an integrated people strategy partner, to individual leaders ready for serious behavior change — FitnCareer meets you where the real work happens.
You need more than a consultant. You need a partner.
HR Directors and Talent leaders face pressure to develop critical leaders, make defensible talent decisions, and demonstrate people ROI — without the budget for large consulting firms. FitnCareer provides enterprise-level expertise with the agility of a dedicated partner.
- ✓Integrated people strategy: diagnostics, coaching, design, and training in one system
- ✓Psychometric data that supports defensible talent decisions
- ✓Executive coaching with measurable, stakeholder-validated outcomes
- ✓Flexible engagement: project-based or ongoing partnership
Our Solutions
Not a menu of services. An integrated system.
Every offering at FitnCareer connects to a single purpose: creating organizations where leadership behavior, people data, and business results all point in the same direction.
🔬
Leadership Insight & Diagnostics
We give you a clear, data-informed picture of your leadership strengths and gaps — using validated psychometric assessments, 360° feedback, and stakeholder input. The foundation every good people strategy is built on.
Explore Assessment Tools →🎯
Executive Coaching & Behavior Change
The centerpiece of our work. Structured 6-month engagements where senior and high-potential leaders achieve measurable behavior change — validated by the stakeholders who see it daily. With a Pay-for-Results guarantee.
View Coaching Programs →⚙️
People Strategy & HR Consulting
We align your people systems — roles, structures, processes, and compensation — with the leadership culture you want to build. Strategic and operational HR support with MENA-specific depth.
Organizational Design & DevelopmentReporting lines, role clarity, and team structures that enable strategy
Grading & Salary StructuresFair, transparent, competitive compensation that attracts and retains
Talent Management & SuccessionFrameworks to identify, develop, and retain your highest-potential people
🏛️
Training & Culture-Building
We scale shared leadership language, skills, and habits across your organization. High-energy, bilingual (EN/AR) workshops — 80% practice, 20% theory — designed to stick because leaders model the behaviors first.
View Workshop Programs →🧠
Academic Major Suitability
For organizations partnering with universities and schools, and for families who want a science-backed decision: a validated psychometric assessment that aligns a student's personality, interests, and cognitive style with the right academic path.
How It Works →How We Work
A repeatable system, not a collection of events.
Organizational clients aren't looking for one-off workshops. They need a partner with a clear process that connects insight to behavior change to lasting results.
01
DiagnoseLeadership Insight
We establish a clear, data-informed baseline.
- Psychometric assessments
- 360° stakeholder feedback
- Culture & engagement diagnostics
- Talent gap analysis
02
DesignPeople Strategy
We align your systems with the leadership culture you want.
- HR & org design consulting
- Role & competency frameworks
- Succession & talent strategy
- Compensation design
03
DevelopBehavior Change
We work with key leaders to create measurable change.
- Executive coaching programs
- High-potential leadership tracks
- Team coaching engagements
- Pay-for-Results guarantee
04
EmbedCulture & Scale
We spread new behaviors across the organization.
- Manager development programs
- Bilingual leadership training
- Shared language & habits
- Long-term partnership support
Executive CoachingView All Coaching Programs →
The behavior change engine at the center of everything we do.
Executive coaching isn't a bolt-on service at FitnCareer — it's the high-impact core. Where all the diagnostics, strategy, and training converge into one thing: a leader who actually changes, in ways their colleagues can see and the business can measure.
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Stakeholder-Validated Change
Goals are co-created with 6–12 key stakeholders. Progress is measured by the people who experience leadership firsthand.
📈
Tied to Business Priorities
Every coaching goal connects directly to organizational outcomes — culture, succession, performance, or growth.
🛡
Pay-for-Results Guarantee
A portion of every coaching fee is contingent on measurable behavioral progress. If leaders don't grow, we don't fully charge.
🛡 The FitnCareer Guarantee
20–35% of our coaching fee is contingent on measurable stakeholder-validated behavioral progress. This is our commitment that we're aligned with your outcomes — not just delivering sessions.
6
Month Programs
12
Coaching Sessions
8–12
Stakeholders Engaged
ICF
ACC Certified
Coaching Programs
Structured. Measurable. Guaranteed.
Three programs designed for different leadership contexts — all built on the same foundation: stakeholder-validated behavior change with a Pay-for-Results model.
Program 01
The Behavioral Leadership Catalyst
For Managers Transitioning to Leaders
⏱ 6 Months
📅 12 Sessions
Transform from a directive manager into an empowering leader through stakeholder-validated behavioral change — visible to the team from the very first month.
🛡 🛡 "No Growth, No Pay" — 20–30% contingent fee
Foundation & Stakeholder Alignment
Building Psychological Safety
Impactful Feedback & Empowerment
Sustaining Change & Pay-for-Results Review
Program 02
The Executive Impact Accelerator
For HiPo & Executive Leaders
⏱ 6 Months
📅 12 Sessions
Amplify executive influence, navigate organizational complexity, and drive impact that 8–12 stakeholders can see and feel — tied to your organization's most critical priorities.
🛡 🛡 "Executive Impact Guarantee" — 25–35% contingent fee
Strategic Foundation & Stakeholder Mapping
Amplifying Influence & Navigating Complexity
Building High-Impact Teams
Legacy, Transition & Pay-for-Results Review
Program 03
The High-Performance Team Architect
For Leadership Teams & Agile Organizations
⏱ 6 Months
📅 12 Sessions
Build a team culture where collective leadership behaviors drive measurable KPIs — validated by internal and external stakeholders who experience the team firsthand.
🛡 🛡 "Team Performance Guarantee" — 20–30% contingent fee
Foundation & Team Behavioral Alignment
Data-Driven Improvement & Flow
Agile Communication & Innovation
Future-Proofing & Pay-for-Results Review
Manager to Coach: The 2-Day Transformation Workshop
A high-energy, 12-hour workshop — 80% practice, 20% theory. Leaders leave with the GROW model, Skill/Will Matrix, SBI Feedback, and a KSS Action Plan — tools that go to work the next morning. Bilingual EN/AR. Every participant receives a complimentary 1-on-1 coaching session.
12 Hours / 2 DaysCorporate & Open EnrollmentBilingual EN/ARGROW ModelFree 1:1 Coaching Included
Request This Workshop
What Changes
What organizations experience when we work together.
Our integrated approach — diagnostics, coaching, people strategy, and training — creates outcomes that compound over time.
🏆
More Effective Leadership Teams
Leaders who have been through the process make better decisions, navigate conflict with more skill, and drive clearer direction — visible to their teams and peers.
🌱
A Stronger Leadership Pipeline
Psychometric data and structured development create a credible succession bench — so critical role coverage is planned, not reactive.
📊
Data-Informed Talent Decisions
Validated assessment tools replace gut-feel in hiring, promotion, and development decisions — reducing costly mistakes and improving defensibility.
🤝
Improved Retention of Key People
When people feel seen, developed, and led well, they stay. Leadership quality is consistently among the top three drivers of engagement and retention.
🔁
Training That Actually Sticks
Because leaders have modeled new behaviors through coaching first, training programs land differently — they reinforce what people are already experiencing at the top.
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People Strategy Aligned with Business Strategy
HR stops being a support function and becomes a strategic driver — with people systems, structures, and capabilities designed around where the business is going.
HR Consultancy
People strategy that moves the needle.
23+ years of HR leadership experience across Lebanon and MENA — now available as a strategic partner for organizations that need senior expertise without full-time overhead.
01
Talent Management
Identify, develop, and retain your highest-potential employees through structured talent frameworks and psychometric insight.
02
Organizational Design & Development
Build structures that enable strategy — reporting lines, role clarity, and team design aligned with where the business is going.
03
Grading & Salary Structures
Design fair, transparent, and competitive compensation systems that attract and retain the right talent at every level.
04
Psychometric Assessments
Validated tools from Profiles International (Wiley), Great People Inside, and Qaitas — for recruitment, development, and career decisions.
05
Freelance HR Project Consulting
Experienced project-based HR support for organizations that need senior capability without the full-time cost.
"Turning HR from a support function into a strategic driver."
Trusted Assessment Partners
Globally recognized tools, delivered with MENA cultural intelligence and 23+ years of local organizational experience.
Profiles International (Wiley)Master Certified Assessor
Great People InsideAssessment Partner
QaitasAssessment Collaboration
Assoc. CIPDHR Professional Body
Academic Major Suitability
The right major isn't a guess. It's a science.
Helping students from Grade 9 through university make evidence-based, confident decisions about their academic path — and helping institutions integrate career guidance at scale.
How It Works
1
Registration
Secure online assessment link in Arabic, English, or French.
2
Psychometric Assessment
The GR8 tool measures personality, interests, cognitive style, and behavioral strengths.
3
Instant PDF Report
Comprehensive report generated automatically upon completion.
4
One-on-One Debrief with Firas
Personalized session walking student and family through results and best-fit majors.
5
Soft Skills Workshops (Optional)
Targeted workshops to address gaps and prepare for university life.
Who Is This For?
Students and parents who want clarity, not guesswork, when choosing an academic direction that shapes a career.
Grade 9–12 StudentsUniversity FreshmenMajor Change Seekers
Institutional Partnerships
FitnCareer partners with universities and schools to integrate career guidance into student support — with a 20% institutional discount and group assessment programs.
UniversitiesSchoolsStudent Unions
Book an Assessment SessionYour career, designed around you.
While FitnCareer's primary focus is organizational leadership and people strategy, we remain committed to the individual professional. If you're navigating a career transition, exploring what comes next, or simply need a thinking partner — individual career coaching is available. Because better organizations are built by individuals who know where they're going.
ICF-ACCCertified Coach
CIPDAssoc. Member
MCAMaster Certified Assessor
HCSHuman Capital Strategist
About Firas Ramadan
Coach, HR Strategist, and People Science Practitioner.
Firas Ramadan is an Executive Coach certified by the International Coaching Federation (ICF-ACC), with over 32 years of professional experience — including 23+ years in HR, Talent Management, and Organizational Development across Lebanon and the MENA region.
As a Master Certified Assessor by Profiles International (a Wiley brand), an Associate Member of the CIPD, and a BA holder in Psychology, Firas brings a rare combination of psychometric science, HR strategy, and human-centered coaching to every organizational engagement.
From designing people strategies for growing MENA organizations to coaching individual executives through critical transitions, Firas operates at the intersection of leadership behavior, people data, and business results.
“"Every organization is powered by people. My job is to help those people — and the systems around them — show up at their best. That's not a service I provide. It's a philosophy I practice."”
🇱🇧 Lebanon🇰🇼 Kuwait🇸🇦 Saudi Arabia🇦🇪 UAE🌍 MENA Region
What Clients Say
The proof is in the people.
From HR Directors and leadership teams to professionals navigating major transitions — here's what working with Firas actually feels like.
★★★★★
“
In 2024, we had the privilege of collaborating with Mr. Firas Ramadan on the XT Profile assessment. The service was delivered with a high level of professionalism, and Mr. Ramadan was consistently available throughout the year-long process. We highly recommend this service for recruitment and development.
Celine Bassil & Nisrine Mattar
Group HR Manager & HR Officer — CCL Group, MENA/Africa
★★★★★
“
Working with Coach Firas is a blessing. He truly hears you, looks you in the eye, and thinks deeply before guiding you. Through his thoughtful questions and calm presence, he helped me find the right starting point and become more results-oriented without losing sight of what matters to me.
K.G.H.
Career Coaching Client
★★★★★
“
I've had the pleasure of being mentored by Coach Firas during a pivotal transition in my career. Through our sessions, I discovered so much about myself — how to leverage my strengths and work through my weaknesses. It was truly a life-changing experience.
Dr. Luna Jawhary
Executive Coaching Client
Ready to Start?
Better leaders. Stronger culture. Smarter people strategy. Let's build it together.
Book a 30-minute discovery conversation. We'll explore your organizational context, the leadership challenges you're facing, and whether FitnCareer is the right partner for where you want to go.
Insights
Thinking out loud on leadership, people, and organizations.
Evidence-based perspectives on executive coaching, behavioral change, HR strategy, and what it actually takes to build better leaders and stronger workplaces.
Leadership
Money ruins intrinsic motivation!
When done right, financial incentives and genuine recognition don't just work، they’re powerful engines for engagement and productivity.
⏱ 4 min read
Career Coaching
The Simplified T.A.L.E.N.T. Method for Corporate Coaching
In today’s competitive market, simply finding good people isn't enough; you need a strategic approach to unleash their full potential.
Leadership
Stop Choosing Between Pay and Praise: The Real Secret to High Performance
Both financial incentives and genuine recognition work; if you get the implementation right.
⏱ 5 min read